Rules of engagement

Since a remark by Mike Powell and email by Sarah Cummings on how to market KM to CEO’s of selected countries in Africa, who have been ‘sold’ the view that ICT is the magic bullet for rapid development, I have come across interesting papers on how to market KM. Chris Collison’s paper in IK Magazine, was top of the pile, even if it does not offer all the answers. It  opens with this statement:

“You have two hours to run a syndicate session in the chief executives’ forum, and engage the top team in the subject of knowledge management.”  read more of this paper.